Here’s a wild – and very motivating – stat:
Businesses that keep fresh visuals on their Google Business Profile get 42% more direction requests and 35% more website clicks than those that don’t. That comes straight from Google, and the message is clear. If you want to stay visible, you have to stay current.
Now, you don’t need hundreds of photos. But you do need a few new ones.
A small refresh, such as three to four updated images or a quick video, can instantly make your lighting showroom look more active, more trustworthy, and more appealing to people deciding whether to visit.
Here’s the simplest way to give your profile a quick glow-up without making it an all day project.
Use What You Already Have
Your phone camera is more than enough. Truly.
All you need is great lighting, good angles, and a clean lens.
And of course, always be sure the spaces you capture are both clean and organized. If your images are too cluttered they’ll lack focus – and impact.
Start Outside
Grab a couple of new exterior photos that make it easy to recognize your store. Think: your signage, the entrance to your store, and any other angles that will help someone recognize your building when they drive by.
If your view is partially blocked by trees (which happens more often than you’d think), step back and take a shot that includes the entrance to your parking lot too.
Take pictures of your exteriors at different times of day. If your building has great architectural details, grab one when the sun hits them just right. Snap a shot of your building at dusk too, for the evening shoppers.
Head Indoors
Your business changes all the time. Google loves seeing that.
Take a few updated interior photos that reflect what customers would see if they walked in today. A styled lifestyle vignette? Great, capture it. A seasonal display or refreshed feature wall? Even better. These kinds of photos make your business profile feel alive and show your personality in a way stock images never could.
Never underestimate the power of a great detail shot. A product close up showing a beautiful finish or a well-crafted detail can do a lot of heavy lifting when customers are comparing you to other showrooms.
Add One Short Video
Videos on Google Business Profiles are massively underused… which makes them a quiet advantage for businesses that do post them.
You don’t need anything highly polished. A simple ten-second walkthrough of your showroom works beautifully. Or, you could show a quick lighting demo: dim a chandelier, switch color temperatures, turn a pendant on and off, etc.
That’s All There Is To It
While some marketing gurus may try to convince you that this process requires a full professional shoot, an influencer, and a piece of your soul – we promise you that this is something any small business owner can handle.
Google rewards businesses that look current, active, and helpful with higher search positions – which translates to more clicks. A handful of new visuals every few months is all you need to send a strong signal that you’re open, engaged, and worth visiting.
Just keep it simple. Set an alarm for every 2-3 months to snap some new pictures. Grab photos when you refresh displays or swap paint colors. That’s all it takes to keep both Google, and your potential customers, looking your way.
Need a second set of eyes on your Google Business Profile? We’re happy to take a look and point you toward the updates that make the biggest difference.
If you’re new here, reach out to our sales team and we’ll take a look together.
